2024 NESHCo Annual Conference

Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the relationship between provider and patient given the emergence of retail disruptors. Learn how Ochsner uses data to understand the gap between what consumers are willing to do with retail disruptors and where Ochsner has a clear advantage. Identify what convenience factors are more important to consumers along with what value they place on quality metrics. Learn that while consumers like non-traditional healthcare, they aren’t loyal. Ochsner uses this data to develop regionally specific strategies that address consumer needs and behavior based on geographic differences, age, healthcare participation and brand preferences.