2024 NESHCo Annual Conference

Ensuring employees always have access to the most up-to-date, on-brand assets is a challenge for organizations of any size. However, when your organization has tens of thousands of employees and handles sensitive content, this undertaking becomes even more complex. Hartford Healthcare (HHC), a network of hospitals, ambulatory sites, and care facilities with over 500 locations across the Northeast partnered with PhotoShelter, the leading digital asset management platform (DAM) to streamline its content workflow and strengthen brand reputation and trust in the communities they serve. In this session, Chris Rakoczy, Staff Photographer at Hartford Healthcare and PhotoShelter will dive into the strategies and digital solutions used to increase collaboration across its various creative teams and reduce the amount of time spent searching and managing content requests. By leveraging PhotoShelter’s advanced features, Chris and his team were able to easily and securely access their content and images from anywhere, even if they were at an event miles away from their home network. This allowed faster turnaround on creative asks and provided better collaboration across departments. PhotoShelter also helped build an organized photo library, powered by PhotoShelter’s keyword tagging capabilities, which allowed HHC’s 37,000 colleagues to search and find the content needed in real-time, in a secure and HIPAA-compliant manner. With instant access to HHC’s photo library, team members could download photos from recent community events to share through their marketing channels. This visual content helped the HHC marketing team showcase what mattered most: the stories of health, healing, and care across their community, ultimately strengthening their reputation as a trusted local healthcare provider.