2024 NESHCo Annual Conference: Full Schedule

Welcome to the official mobile app for NESHCo 2024!

REGISTER HERE! -- Early Bird Deadline is March 22nd

12:00pm EDT

Registration Open/Exhibit Setup

Wednesday May 29, 2024 12:00pm - 5:00pm EDT

1:00pm EDT

Offsite Field Trips to Newport Hospital and MLK Community Center

Join us for innovative learning experiences on location at leading-edge health organizations. This year NESHCo will be offering attendees the opportunity to visit Newport Hospital and MLK Center.

Sign up for these field trips when registering for the conference.
Attendance is first come, first served.

Click here for more information on these exciting learning experiences!

Wednesday May 29, 2024 1:00pm - 3:00pm EDT

5:00pm EDT

Opening Night Event

NESHCo invites all conference attendees to join us for the Opening Night Reception which will be held at the Newport Marriot Hotel. In addition, NESHCo will be hosting two local activities to enhance the Newport experience. Attendees can choose to participate in one of two options:

(1) Self-Guided Tour of Newport Mansions or,
(2) Afternoon Harbor Cruise

*Attendees can select their option in registration.

Wednesday May 29, 2024 5:00pm - 9:00pm EDT

7:00am EDT

Registration Open

Thursday May 30, 2024 7:00am - 5:30pm EDT

7:30am EDT

Breakfast With Exhibitors

Thursday May 30, 2024 7:30am - 8:45am EDT

8:45am EDT

Opening Remarks and Opening Keynote Presentation

Opening Keynote Presentation: Succeeding Through Perseverance!

Speakers

Elizabeth Beisel

Native Rhode Islander, Elizabeth Beisel is an Olympic swimmer who competed in the 2008, 2012, and 2016 Olympic Games. In 2008, Beisel competed in both the 400 IM and 200 backstroke as the youngest member of Team USA. In 2012, Beisel brought home two Olympic medals; a silver in the... Read More →

Thursday May 30, 2024 8:45am - 10:00am EDT

10:00am EDT

Break With Exhibitors

Thursday May 30, 2024 10:00am - 10:30am EDT

10:30am EDT

Behind the scenes of the Lifespan Intranet: Balancing Patient Care and Company Culture in a Single Digital Platform

Lifespan employees include doctors and nurses, of course, but also critical support staff, vendors, administration, Human Resources, Facilities, Marketing, and more. All 15,000 employees use the intranet in their daily lives. Get a behind-the-scenes glimpse of the intranet, some of the processes that went into its redesign and redevelopment, the future roadmap of the platform, and why it was recently chosen as one of the 10 Best Intranets of 2023 as selected by the Nielsen Norman Group.

Speakers

Kristen Connolly

Lifespan Health Systems

Kristen Connolly is director of digital at Lifespan, Rhode Island's largest health system. As digital director, Connolly is responsible for Lifespan's digital governance and strategy, including its internal and external websites.

J. Hogue

Oomph, Inc.

J. Hogue is the Director of Design & User Experience at Oomph, Inc. With over 20 years of experience, J. employs strategic thinking, cutting-edge UX practices, and visual design expertise. His experience spans diverse sectors, working with businesses of all sizes, from national brands... Read More →

Thursday May 30, 2024 10:30am - 11:30am EDT
TBA

Breakout Series 1

10:30am EDT

Heart Health Campaign Gets Cardiology Patients' Blood Pumping

Seeking to retain patients in New York’s highly-competitive market, Catholic Health (Long Island, NY) partnered with Actium Health to re-engage and activate dormant cardiology patients of the system’s St. Francis Hospital & Heart Center. Conducted during 2022, an email nurture campaign prompted recipients to complete an online appointment request and yielded impressive results within a 45 day period including:

112 appointment requests with 64 resulting appointments

2,301 Health Risk Assessment completions with 928 cardiology appointments.

Speakers

Lael Weyenberg

Actium Health

Starting her career as a Call Center Manager, Lael cultivated a deep understanding of organizational structures and effective communication strategies. Experienced in driving customer success initiatives within the technology and healthcare sectors, Lael has built a career focused... Read More →

Scott Ostrad

Catholic Health

Scott Orstad is the Vice President of Marketing at Catholic Health – a six-hospital health care system, based on Long Island, New York, which also includes a network of physician practices and a home health and hospice division. He leads the brand and digital marketing teams responsible... Read More →

Thursday May 30, 2024 10:30am - 11:30am EDT
TBA

Breakout Series 1

10:30am EDT

Rise of the Machines - How AI Is Pushing the Limits of Healthcare Content Generation

New AI tools emerge every day. Vetting their capabilities and quality can seem so daunting that some have ignored them completely, while others have embraced them. AI’s applications can save marketers and content creators time and even provide them with data-backed ideas for successful campaigns. But it has some perilous pitfalls, too. This session will help healthcare marketers understand the risks and rewards of AI tools with specific use cases for successful adoption.

Speakers

Shannon Cummins

Vice President, Business Development, GLC, part of Unlock Health

Shannon Cummins, Vice President, Business Development at Unlock Health, has spent 35+ years working with hospitals, health systems, health plans and employers developing integrated content marketing and communications programs that meet their goals and objectives. Her strategic focus... Read More →

Thursday May 30, 2024 10:30am - 11:30am EDT
TBA

Breakout Series 1

11:30am EDT

Lunch With Exhibitors

Thursday May 30, 2024 11:30am - 12:30pm EDT

12:30pm EDT

Consumerism and the evolving future of healthcare choices

Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the relationship between provider and patient given the emergence of retail disruptors. Learn how Ochsner uses data to understand the gap between what consumers are willing to do with retail disruptors and where Ochsner has a clear advantage. Identify what convenience factors are more important to consumers along with what value they place on quality metrics. Learn that while consumers like non-traditional healthcare, they aren’t loyal. Ochsner uses this data to develop regionally specific strategies that address consumer needs and behavior based on geographic differences, age, healthcare participation and brand preferences.

Speakers

Sondra Brown

President, Market Dynamics Research Group, Inc.

As President and Founder of MDRG, Sondra Brown has spent 29 years building a market research firm that prides itself on designing research that studies The WHOLE MIND – an approach based in Behavioral Economics. Industry agnostic, this approach to research has proven exceptional... Read More →

Thursday May 30, 2024 12:30pm - 1:30pm EDT
TBA

Breakout Series 2

12:30pm EDT

End the Silence on Healthcare Violence - How creative storytelling brought new visibility to a national crisis that had hit home.

Communications and marketing teams have a unique vantage point when it comes to some of the most critical issues impacting healthcare. More often than not, what we see is complex, challenging to address and a potential reputational risk that can impact decisions about how, and even if, we talk about a problem out loud. Learn from the experiences of the Communications and Engagement Strategies team at the University of Vermont Health Network, who earned organizational buy-in for a compelling strategic storytelling project featuring front-line caregivers who bravely shared their stories of violence on the job. “End the silence on healthcare violence” played out across owned, earned and paid channels, and traveled into the national and global conversation through industry coverage and more than 4.6 million views through news media amplification. The body of work, aimed at increasing awareness and stimulating new conversations toward solutions, was part of an ongoing communications strategy to use storytelling to humanize big issues in healthcare.

Speakers

Roland Kielman

Communication Specialist, UVM Health Network

Roland Kielman is a communications specialist with the UVM Health Network. He has more than 15 years of experience working in corporate communications, government relations and global health and development. A native of Vermont, he has lived and worked in Mozambique, Tanzania, the... Read More →

Elliott Bent

Director, Communications & Engagement Strategies, UVM Health Network

Elliott Bent is a communications director at the University of Vermont Health Network, managing communications at Vermont's academic medical center, UVM Medical Center, along with network special projects.Whether working on equitable climate solutions or leading state and national... Read More →

Bonita Brodt

Network Vice President, Communications & Engagement Strategies, UVM Health Network

Bonita Brodt, APR, is an award-winning journalist turned healthcare communications executive who works at the intersection of strategy, innovation and change. She is a transformative leader and creative brand strategist who embraces the value of storytelling as a way of humanizing... Read More →

Ryan Mercer

Communication Specialist, UVM Health Network

Ryan Mercer is a communications specialist with the UVM Health Network focused on multimedia storytelling. For more than 20 years, Mercer worked as a photojournalist, video and live stream creator and producer, and multimedia reporter based in Burlington, VT. He covered the September... Read More →

Thursday May 30, 2024 12:30pm - 1:30pm EDT
TBA

Breakout Series 2

12:30pm EDT

The Rising Tide of Online Reputation

Trinity Health Of New England is an integrated, nonprofit health care system comprised of 4 acute care hospitals, 2 rehabilitation hospitals, a primary care and multi-specialty care medical group, and ambulatory locations across Connecticut and Western Massachusetts. Similar to hospitals and health care systems across the country, Google and Google My Business Listings has become our front door, accounting for over 55% of our website traffic. As part of a discovery process, the Trinity Health Of New England team identified inaccuracies on Google My Business listings, as well as low review ratings.Learn how the combination of process, partnership, proactivity led to a 630% increase in Google reviews and a 170% increase in Trinity Health Of New England’s online reputation score.

Speakers

Julie Williams

Trinity Health Of New England

Julie Williams currently serves as the Regional Marketing Manager for Trinity Health Of New England. A seasoned manager and accomplished media strategist with over fifteen years of experience, including tenure from several of the largest advertising agencies in New York City, working... Read More →

Steve Kumnick

Manager of Digital Marketing, Trinity Health Of New England

Steve Kumnick, holds a master’s degree in Management and a bachelor’s degree in Studio Art – Graphic Design from Salve Regina University. With more than 15 years’ experience in the non-profile arena, Steve has utilized his digital skills in the world of digital marketing... Read More →

Thursday May 30, 2024 12:30pm - 1:30pm EDT
TBA

Breakout Series 2

1:30pm EDT

Break

Thursday May 30, 2024 1:30pm - 1:45pm EDT

1:45pm EDT

Crafting Compelling Narratives: Positioning and Messaging Strategies for Stakeholder Engagement and Advocacy Success

Are you struggling to communicate your organization's mission, initiatives, policy goals, and/or advocacy agenda effectively? Finding it challenging to cut through the clutter and inspire stakeholders to act? In today's fast-paced world and ever-changing communications landscape, creative positioning and taking a multifaceted approach to stakeholder engagement strategies are key for advancing your organization's initiatives and generating value for your members. This session will explore strategic positioning and messaging strategies that can transform your organization’s engagement and advocacy outcomes through case studies and techniques that will resonate with your stakeholders, from members and donors to policymakers and the public. This session will provide the tools and knowledge you need to advance positive change and meaningfully engage key audiences by aligning communications activities with your organization's mission to effectively convey your policy goals and advance your initiatives.

Speakers

Mike Schiano

Denterlein

Mike Schiano leverages his extensive knowledge of public affairs, stakeholder engagement, branding, and communications tactics to provide clients with messaging and strategies that effectively engage their target audiences. He acts as a core member of Denterlein’s public policy... Read More →

Jovanny Rosado

Denterlein

Jovanny is a Denterlein native who leads, manages, and amplifies several of the agency's largest clients, focusing on media relations, digital content development, and strategic planning and consultancy. As a quick-witted communicator and organized account manager with over five years... Read More →

Thursday May 30, 2024 1:45pm - 2:45pm EDT
TBA

Breakout Series 3

1:45pm EDT

How AI-Washing and other Healthcare Marketing Vagaries Damage Brand Trust

For years Green-washing was used to ensure that any product or service had a moral compass related to sustainability, even if it didn't. Move ahead to 2024 when the trens had moved to healthcare AI-Washing and I would argue Zero-Trust- Washing in cybersecurity. These terms have become table stakes whether communicating internally or externally with How do healthcare communicators avoid the impulse of peppering their communications channels with these terms when knowingly their offerings are not truly substantial.

Speakers

Frank Cuitta

Senior Strategist, HealthTech Decisions Lab

Frank Cutitta has over 40 years of experience in the global media, content marketing, information technology, and healthcare industries. Over the years as VP-International at IDG, he launched some of the most iconic IT media brands in 90 countries including Computerworld, PC World... Read More →

Thursday May 30, 2024 1:45pm - 2:45pm EDT
TBA

Breakout Series 3

1:45pm EDT

No Budget, Low Budget, and What Will "This" Get Me

If you work in a hospital or in the healthcare field, you know budgets are tight. In some cases, none exists. How do produce a video that's quality matches that of your institute? In this session, Jay Dobek of Last Minute Productions will go over how to quality video with your phone, how to capture sound that doesn't sound like if it was recorded in a cave. Using Zoom -- no problem. Learn to frame, light, and record in the highest quality possible,If you have some money for gear -- you'll learn what to buy, where to buy it, and how to not be afraid of using it. Resume feedbackFinally, when there is a budget to hire a professional but not a team of professionals, what is the best way to ensure you are getting the most for your limited budget?

Speakers

Last Minute Productions

President, Last Minute Productions

Jay’s lifelong dream was to create a Corporate Video Production company. In 2005, the opportunity evolved, so he ventured down to his basement edit bay and adopted the name Last Minute Productions (LMP), a joke about how he approached his assignments in college. The name was meant... Read More →

Kristen Perfetuo

Senior News & Information Specialist in the Marketing and Communications Department, South Shore Health

Award winning video storyteller, Kristen Perfetuo, MS, is the Senior News & Information Specialist in the Marketing and Communications Department at South Shore Health. With more than 25 years of experience in video production, she has extensive background in TV news and media relations... Read More →

Thursday May 30, 2024 1:45pm - 2:45pm EDT
TBA

Breakout Series 3

2:45pm EDT

Break With Exhibitors

Thursday May 30, 2024 2:45pm - 3:15pm EDT

3:15pm EDT

Living the brand: using behavior change practices to power your positioning strategy

This session will help you bring people – your patients, your prospects, your partners, and especially your staff – to the center of your branding efforts. Drawing on behavior change strategies and learnings from our recent NeighborHealth (formerly East Boston Neighborhood Health Center) rebrand, we will look at how you can go beyond surface level and make your organization’s brand transformation stick. It’s not just about great creative; it’s about knowing what it takes to change hearts and minds.

Speakers

Greg Wilmot

President and Chief Executive Officer, East Boston Neighborhood Health Center

President and Chief Executive Officer Greg Wilmot leads the East Boston Neighborhood Health Center. With nearly 1,700 staff members, approximately 500K patient visits a year, and an annual operating revenue of $225+ million, EBNHC is the largest community-based primary care health... Read More →

Jose Nieto

Argus

Branding + behavior change marketing for world-bettering organizations.

Thursday May 30, 2024 3:15pm - 4:15pm EDT
TBA

Breakout Series 4

3:15pm EDT

Real-Time Audience Capture: UChicago Medicine's Digital Triumph in Healthcare Marketing at the 2023 Chicago Marathon

Unveiling UChicago Medicine's success with pDOOH (Programmatic Digital Out-of-Home) at the 2023 Chicago Marathon, our session navigates the intricacies of real-time audience capture, strategic retargeting, and contextual relevancy in healthcare marketing. We will provide a comprehensive analysis of this campaign, diving into the results, which garnered over 800,000 impressions and surpassed ad metric benchmarks. This analysis serves as a roadmap for industry professionals, showing the potential and tangible benefits of adopting similar strategies for your brand or healthcare organization. From the initial stages of real-time audience capture to the intricacies of strategic retargeting, we will break down each component, providing a comprehensive understanding of the thought processes and methodologies employed in this campaign.Attendees will gain insights into blending real-time audience capture and tactical retargeting for effective ad delivery that transcends traditional boundaries, specifically addressing the nuanced requirements of healthcare clientele. Additionally, the session will shed light on the meticulous media planning needed for capturing device IDs, enabling precision targeting during and after healthcare events. Understanding how this level of detail can elevate healthcare campaigns to new heights becomes crucial for professionals in the healthcare marketing space.The presentation extends beyond mere metrics to understand the qualitative aspects that contributed to this campaign's success. By explaining the contextual relevancy between awareness and messaging, we aim to show healthcare marketers how UChicago Medicine strategically positioned itself to resonate with its target audience, crafting a connection that goes beyond just exposure.Exploring technologies like LiveRamp, we showcase how awareness channels become revenue drivers, propelling healthcare brands to new heights. Tailored for healthcare marketing professionals, agencies, and digital enthusiasts, our presentation promises actionable insights for seamless integration into healthcare marketing endeavors.

Speakers

Lisa Spengler

Director of Digital Marketing, University of Chicago Medicine

Lisa Spengler is the Director of Digital Marketing at the University of Chicago Medicine. She has devoted her 25+ year career to academic medical center marketing, and currently leads a team responsible for paid search and programmatic advertising, marketing automation and oncolo... Read More →

Andrew Perry

Vice President of Growth, Mediate.ly

Andrew Perry is the Vice President of Growth at Mediate.ly, a leading demand-gen paid media agency dedicated to optimizing return on ad spend with a focus on the health, education, financial services, B2B, consumer, and agency sectors. As a digital marketing and media executive team leader with over 15 years of digital marketing, media strategy... Read More →

Thursday May 30, 2024 3:15pm - 4:15pm EDT
TBA

Breakout Series 4

3:15pm EDT

Scaling Content Creation: Lessons in Optimization

Content fuels marketing initiatives. And smart content operations are essential to keeping your content machine running. But just producing more content isn’t always the answer. Attend this session and learn from Vanessa Hill, Vice President, Marketing, Brand and Digital at Beth Israel Lahey Health and Reba Thompson, Vice President, Client Relationships at WriterGirl, as they share insights on how to optimize planning, prioritizing and publishing the right content. You’ll walk away with inspiration on how to structure teams, use new tools, collaborate with stakeholders, optimize workflows and establish governance.

Speakers

Reba Thompson

VP of Client Partnerships, WG Content

As VP of client partnerships, Reba works with healthcare executives and marketing leaders to ensure they use content strategically to meet goals. She’s been in the healthcare marketing industry for 12+ years and has presented at state, regional and national shows including MSHPM... Read More →

Vanessa Hill

Vice President, Marketing, Brand & Digital, Beth Israel Lahey Health

Vanessa Hill is Vice President, Marketing, Brand & Digital for Beth Israel Lahey Health, overseeing brand identity and multichannel consumer engagement strategies. Her team includes marketing and content strategists who shape and share compelling messages about the system, its hospitals... Read More →

Thursday May 30, 2024 3:15pm - 4:15pm EDT
TBA

Breakout Series 4

5:00pm EDT

First Timers and New Member Reception

Thursday May 30, 2024 5:00pm - 5:30pm EDT

5:30pm EDT

Lamplighter Gala Reception

Thursday May 30, 2024 5:30pm - 6:30pm EDT

6:30pm EDT

Lamplighter Awards Dinner & Gala

Thursday May 30, 2024 6:30pm - 9:00pm EDT

8:30am EDT

Breakfast With Exhibitors

Friday May 31, 2024 8:30am - 9:30am EDT

8:30am EDT

Registration Open

Friday May 31, 2024 8:30am - 12:00pm EDT

9:30am EDT

Back to Basics: Revitalizing Healthcare Brand Strategy

In this "Back to Basics: Revitalizing Healthcare Brand Strategy" session, Andrea Cheney, Fractional CMO with nearly 20 years of experience, will delve into the evolving landscape of healthcare brand marketing, exploring how consumer preferences have transformed pre- and post-pandemic and how that has impacted healthcare brand strategy. We'll dissect the impact of consumer savviness on healthcare brand perception and tackle the challenges posed by consumer confusion and frustration. The session will unravel the basics of brand strategy, from defining its core components to emphasizing the pivotal role of a well-defined brand identity in healthcare. Authenticity and empathy will take center stage, as we discuss their significance in building trust and engaging consumers. Real-world examples and insightful case studies will showcase successful healthcare brands that have effectively employed empathy in their strategies, extracting valuable lessons for attendees. Navigating consumer frustration will be a key focus, with practical strategies addressing common pain points and providing actionable steps to enhance the overall consumer experience with your healthcare brand. The session will culminate in a dynamic Q&A, encouraging audience participation and facilitating a discussion on personalized brand strategies for specific healthcare scenarios and how to apply these principles to revitalize their own marketing approaches.

Speakers

Andrea Cheney

Self-employed

Andrea Cheney is an entrepreneurial healthcare marketing leader with nearly two decades of experience. She enjoys strategically engaging people and driving business growth through a holistic and human-centric approach to marketing.She has built and led marketing organizations for... Read More →

Friday May 31, 2024 9:30am - 10:30am EDT
TBA

Breakout Series 5

9:30am EDT

How Hartford Healthcare streamlined its visual asset distribution to 37K+ employees and strengthened its community reputation

Ensuring employees always have access to the most up-to-date, on-brand assets is a challenge for organizations of any size. However, when your organization has tens of thousands of employees and handles sensitive content, this undertaking becomes even more complex. Hartford Healthcare (HHC), a network of hospitals, ambulatory sites, and care facilities with over 500 locations across the Northeast partnered with PhotoShelter, the leading digital asset management platform (DAM) to streamline its content workflow and strengthen brand reputation and trust in the communities they serve. In this session, Chris Rakoczy, Staff Photographer at Hartford Healthcare and PhotoShelter will dive into the strategies and digital solutions used to increase collaboration across its various creative teams and reduce the amount of time spent searching and managing content requests. By leveraging PhotoShelter’s advanced features, Chris and his team were able to easily and securely access their content and images from anywhere, even if they were at an event miles away from their home network. This allowed faster turnaround on creative asks and provided better collaboration across departments. PhotoShelter also helped build an organized photo library, powered by PhotoShelter’s keyword tagging capabilities, which allowed HHC’s 37,000 colleagues to search and find the content needed in real-time, in a secure and HIPAA-compliant manner. With instant access to HHC’s photo library, team members could download photos from recent community events to share through their marketing channels. This visual content helped the HHC marketing team showcase what mattered most: the stories of health, healing, and care across their community, ultimately strengthening their reputation as a trusted local healthcare provider.

Speakers

Christina Kyriazi

SVP Marketing, PhotoShelter

Chris Rakoczy

Photographer & Digital Image Librarian, Hartford Healthcare

Chris Rakoczy is the photographer and digital image librarian at Hartford Healthcare. He has over 30 years of experience in photography and videography including owning his own business for the last 22 years. Chris joined Hartford Healthcare in 2015, where he has spearheaded multiple... Read More →

Friday May 31, 2024 9:30am - 10:30am EDT
TBA

Breakout Series 5

9:30am EDT

Leading With Emotion: The Right Way To Map Patient Journeys

Healthcare consumerism has never been more real. People have more care options than ever, and the way they utilize healthcare has evolvedConsider:- The average person splits their healthcare amongst 4-5 healthcare provider brands each year- 58% of Americans reported that they are likely to seek non-emergency care from a retail pharmacy- The average health system has experienced an 11% drop in operating margin vs pre-pandemic levels Consumer behavior has evolved tremendously in recent years, making it even more challenging for healthcare marketers to communicate effectively and build loyalty with their key audiences. Understanding the journey of today's healthcare consumer will provide the insights needed for healthcare marketers to make the impact they aim for. However, journey mapping is more than just understanding the touchpoints and process, in order to design patient-centered experiences, it is important to understand a person's thoughts, emotions, and perceptions throughout their journey. In this session, participants will discover why journey mapping is essential for healthcare marketers. They'll be exposed to real-world examples and engage in hands-on mapping exercises. These activities, designed to be both fun and educational, so that at the end of the session, participants will be equipped with skills, practical tools and confidence to create insightful journey maps that inform and enhance marketing strategies, ensuring a stronger connection with healthcare consumers. This interactive approach ensures that they not only learn about journey mapping but also gain the ability to apply it effectively in their roles.

Speakers

Cast & Hue

Utilizing the defining moments and key insights of customer, patient, or employee journey maps, we co-design experiences that meet and exceed expectations while driving tangible business results.

Jonathan Pathuis

Cast & Hue

Jonathan started his career in digital marketing, but over time, he realized a lot of brands didn’t have truly differentiated experiences that reflected their marketing and messaging. Around that time he started facilitating workshops with Cast & Hue and hasn’t looked back. He... Read More →

Friday May 31, 2024 9:30am - 10:30am EDT
TBA

Breakout Series 5

10:30am EDT

Break

Friday May 31, 2024 10:30am - 10:45am EDT

10:45am EDT

AI Tools for Healthcare Content Marketing

In 2024, artificial intelligence can write article drafts, manage social media accounts and identify syndication partners. AI tools will empower healthcare marketers to level-up their content marketing without replacing human imagination or judgment. Now is the time to start integrating AI tools into your content marketing workflow - before AI-savvy competitors begin to dominate the market. Join marketing AI expert Dale Bertrand as he shares his playbook for using AI tools for healthcare content marketing to increase your productivity and marketing results.

Speakers

Dale Betrand

SEO Specialist, Fire&Spark

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial... Read More →

Friday May 31, 2024 10:45am - 11:45am EDT
TBA

Breakout Series 6

10:45am EDT

Breaking Barriers, Building Bridges: Striving for Equitable Healthcare through Language Access

In an increasingly diverse world, effective communication in healthcare is not just about the message, but also how it's delivered. Language access is a pivotal aspect of healthcare communications, ensuring that non-English speakers and those with limited English proficiency receive equitable care. This presentation will explore the critical role of language access in healthcare, highlighting its impact on patient outcomes and community trust. By integrating real-world examples, we'll delve into strategies for implementing effective language access programs, overcoming common challenges, and leveraging technology to enhance communication. Attendees will gain insights into the importance of culturally competent messaging and the tools needed to bridge language gaps, ultimately fostering a more inclusive healthcare environment.

Speakers

Brent Caney

Director of Marketing and Communications, Lowell Community Health Center

Brent Carney is a seasoned communications strategist with a broad range of experience advising non-profits, governments, and businesses, in addition to possessing in-house experience within government and non-profit organizations.His expertise spans collaborations with a variety of... Read More →

Friday May 31, 2024 10:45am - 11:45am EDT
TBA

Breakout Series 6

10:45am EDT

Podcast Series Creation, Development and Delivery Within the Healthcare System

In this presentation, participants will explore four areas:•Podcast Concept and Creation: Participants will learn the differences and benefits of podcasts and video podcasts for a healthcare audience and define their “why.”

Podcast delivery: Participants will learn the components of developing scripts, intros and outros and interview questions. We will explore, tone and style of podcast, timing and pacing and storytelling

Podcast Series Development- Podcast Production /Tools: Participants will learn terminology and the resources for recording, editing and post-production. This includes selecting production space, choose equipment, and select a recording platform and hosting service

Podcast Series Development- Podcast Marketing and DistributionParticipants will learn how to utilizing reels, social media, ways to repurpose content, how to gain exposure through the media and guest interviews and using SEO’s and analytics, stats and polls.

Speakers

Patricia Raskin

Raskin Resources Productions, LLC

Patricia Raskin, owner of Raskin Resources Productions, LLC, and host of The Patricia Raskin Show heard on VoiceAmerica.com, is a nationally recognized, multi-media radio talk show and podcast host and an award-winning radio producer, business owner and leader. She is recognized by... Read More →

Lucas Dexter

Marketing Strategist, Southcoast Health, SouthCoast Health

Lucas Dexter is a seasoned marketing strategist with a background in marketing and sales. His career journey has been guided by a passion for healthcare, stemming from his academic foundation in Physical Therapy.Graduating with a degree in Physical Therapy, Lucas gained a deep understanding... Read More →

Adam DeFrias

Marketing Strategist Southcoast Health, SouthCoast Health

With a diverse background in marketing spanning both the financial and healthcare sectors, Adam DeFrias brings a unique perspective to his role as a marketing strategist at Southcoast Health. Adam's journey in marketing began at a community bank, where he honed his skills in developing... Read More →

Friday May 31, 2024 10:45am - 11:45am EDT
TBA

Breakout Series 6

11:45am EDT

Break

Friday May 31, 2024 11:45am - 12:15pm EDT

12:15pm EDT

Closing Keynote Presentation and Closing Remarks from NESHCo President

Closing Keynote Presentation: Balancing Innovation and Heart: A Human-Centric Approach to AI for Marketing

Integrating AI into our workflows is not about replacing human creativity but augmenting it. Less than 5% of healthcare marketers are prioritizing AI adoption – because it’s time-consuming to learn and often produces disappointing results. But with the right outlook and some guidance, we can close the gap in harnessing AI’s potential. Join us to explore the roadmap for a balanced, technology-empowered marketing approach that upholds the essence of human touch.

Speakers

Lacey Reichwald

Aha Media Group

Lacey Reichwald is the Marketing Director at Aha Media Group, where she connects healthcare marketers with top-tier content solutions.Previously, Lacey owned a thriving cafe and bakery where she developed a passion for social media marketing and local SEO. She has experience as a... Read More →

Friday May 31, 2024 12:15pm - 1:30pm EDT