2024 NESHCo Annual Conference

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2024 NESHCo Annual Conference

Welcome to the official mobile app for NESHCo 2024!

REGISTER HERE! -- Early Bird Deadline is March 22nd

10:30am EDT

Behind the scenes of the Lifespan Intranet: Balancing Patient Care and Company Culture in a Single Digital Platform TBAKristen Connolly • J. Hogue Heart Health Campaign Gets Cardiology Patients' Blood Pumping TBALael Weyenberg • Scott Ostrad Rise of the Machines - How AI Is Pushing the Limits of Healthcare Content Generation TBAShannon Cummins

12:30pm EDT

Consumerism and the evolving future of healthcare choices TBASondra Brown End the Silence on Healthcare Violence - How creative storytelling brought new visibility to a national crisis that had hit home. TBARoland Kielman • Elliott Bent • Bonita Brodt • Ryan Mercer The Rising Tide of Online Reputation TBAJulie Williams • Steve Kumnick

1:45pm EDT

Crafting Compelling Narratives: Positioning and Messaging Strategies for Stakeholder Engagement and Advocacy Success TBAMike Schiano • Jovanny Rosado How AI-Washing and other Healthcare Marketing Vagaries Damage Brand Trust TBAFrank Cuitta No Budget, Low Budget, and What Will "This" Get Me TBALast Minute Productions • Kristen Perfetuo

3:15pm EDT

Living the brand: using behavior change practices to power your positioning strategy TBAGreg Wilmot • Jose Nieto • Argus Real-Time Audience Capture: UChicago Medicine's Digital Triumph in Healthcare Marketing at the 2023 Chicago Marathon TBALisa Spengler • Andrew Perry Scaling Content Creation: Lessons in Optimization TBAReba Thompson • Vanessa Hill

9:30am EDT

Back to Basics: Revitalizing Healthcare Brand Strategy TBAAndrea Cheney How Hartford Healthcare streamlined its visual asset distribution to 37K+ employees and strengthened its community reputation TBAChristina Kyriazi • Chris Rakoczy Leading With Emotion: The Right Way To Map Patient Journeys TBACast & Hue • Jonathan Pathuis

10:45am EDT

AI Tools for Healthcare Content Marketing TBADale Betrand Breaking Barriers, Building Bridges: Striving for Equitable Healthcare through Language Access TBABrent Caney Podcast Series Creation, Development and Delivery Within the Healthcare System TBAPatricia Raskin • Lucas Dexter • Adam DeFrias