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REGISTER HERE! -- Early Bird Deadline is March 22nd

Thursday, May 30 • 1:45pm - 2:45pm
How AI-Washing and other Healthcare Marketing Vagaries Damage Brand Trust

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For years Green-washing was used to ensure that any product or service had a moral compass related to sustainability, even if it didn't. Move ahead to 2024 when the trens had moved to healthcare AI-Washing and I would argue Zero-Trust- Washing in cybersecurity. These terms have become table stakes whether communicating internally or externally with How do healthcare communicators avoid the impulse of peppering their communications channels with these terms when knowingly their offerings are not truly substantial.
Speakers
avatar for Frank Cuitta

Frank Cuitta

Senior Strategist, HealthTech Decisions Lab
Frank Cutitta has over 40 years of experience in the global media, content marketing, information technology, and healthcare industries. Over the years as VP-International at IDG, he launched some of the most iconic IT media brands in 90 countries including Computerworld, PC World... Read More →

Thursday May 30, 2024 1:45pm - 2:45pm EDT
TBA
  Breakout Series 3

Attendees (5)