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REGISTER HERE! -- Early Bird Deadline is March 22nd

Thursday, May 30 • 3:15pm - 4:15pm
Living the brand: using behavior change practices to power your positioning strategy

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This session will help you bring people – your patients, your prospects, your partners, and especially your staff – to the center of your branding efforts. Drawing on behavior change strategies and learnings from our recent NeighborHealth (formerly East Boston Neighborhood Health Center) rebrand, we will look at how you can go beyond surface level and make your organization’s brand transformation stick. It’s not just about great creative; it’s about knowing what it takes to change hearts and minds.
Speakers
avatar for Greg Wilmot

Greg Wilmot

President and Chief Executive Officer, East Boston Neighborhood Health Center
President and Chief Executive Officer Greg Wilmot leads the East Boston Neighborhood Health Center. With nearly 1,700 staff members, approximately 500K patient visits a year, and an annual operating revenue of $225+ million, EBNHC is the largest community-based primary care health... Read More →
JN
avatar for Argus

Argus

Argus
Branding + behavior change marketing for world-bettering organizations.

Thursday May 30, 2024 3:15pm - 4:15pm EDT
TBA
  Breakout Series 4

Attendees (6)