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REGISTER HERE! -- Early Bird Deadline is March 22nd

Thursday, May 30 • 3:15pm - 4:15pm
Scaling Content Creation: Lessons in Optimization

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Content fuels marketing initiatives. And smart content operations are essential to keeping your content machine running. But just producing more content isn’t always the answer. Attend this session and learn from Vanessa Hill, Vice President, Marketing, Brand and Digital at Beth Israel Lahey Health and Reba Thompson, Vice President, Client Relationships at WriterGirl, as they share insights on how to optimize planning, prioritizing and publishing the right content. You’ll walk away with inspiration on how to structure teams, use new tools, collaborate with stakeholders, optimize workflows and establish governance.
Speakers
avatar for Reba Thompson

Reba Thompson

VP of Client Partnerships, WG Content
As VP of client partnerships, Reba works with healthcare executives and marketing leaders to ensure they use content strategically to meet goals. She’s been in the healthcare marketing industry for 12+ years and has presented at state, regional and national shows including MSHPM... Read More →
avatar for Vanessa Hill

Vanessa Hill

Vice President, Marketing, Brand & Digital, Beth Israel Lahey Health
Vanessa Hill is Vice President, Marketing, Brand & Digital for Beth Israel Lahey Health, overseeing brand identity and multichannel consumer engagement strategies. Her team includes marketing and content strategists who shape and share compelling messages about the system, its hospitals... Read More →

Thursday May 30, 2024 3:15pm - 4:15pm EDT
TBA
  Breakout Series 4

Attendees (6)