2024 NESHCo Annual Conference

Closing Keynote Presentation: Balancing Innovation and Heart: A Human-Centric Approach to AI for Marketing

Integrating AI into our workflows is not about replacing human creativity but augmenting it. Less than 5% of healthcare marketers are prioritizing AI adoption – because it’s time-consuming to learn and often produces disappointing results. But with the right outlook and some guidance, we can close the gap in harnessing AI’s potential. Join us to explore the roadmap for a balanced, technology-empowered marketing approach that upholds the essence of human touch.